GMC Puts TSM in the Driver’s Seat with Org-Level Esports Partnership

LOS ANGELES, CA – July 15 , 2022  TSM, the premier championship esports organization, announced today they have signed a broad partnership with automotive giant GMC. This relationship marks the first time the GMC brand has partnered with an esports organization, and will activate TSM’s avid global gaming audience as their exclusive automotive partner. 

In addition to featuring the GMC logo on all TSM’s competitive teams jerseys, the partnership will touch all levels of the TSM org. The partnership includes unique content creation, in-person and digital events and activations, custom branded merch, social content and more.  

“GMC sets the highest standards for its trucks and SUVs, just as we do at TSM in esports,” says Ned Watkins, Senior Vice President of Sales for TSM. “This partnership will redefine the category with new and innovative activations that go beyond what our industry has seen before. We can’t wait to show the world what’s in store!” 

 “At GMC, we are thrilled to kick off this partnership with TSM. The esports arena is not only bold, but fast-growing, and TSM is at the forefront as one of the top esports organizations,” said Molly Peck, vice president, GMC marketing. “GMC has established a history of working with streamers, with the first U.S. auto reveal on Twitch for the GMC HUMMER EV, and through our partnership with TSM, we have the opportunity to engage even further to help elevate the esports experience.”

For more than a decade, TSM has fielded some of the most talented and successful professional esports teams in North America and has one of the largest, most engaged fan bases in esports with nearly 100 million followers across multiple social platforms.

About TSM

TSM is an elite, holistic gaming brand composed of championship esports teams, world-class influencers, and gaming strategy platforms that level up the casual player all the way to the professional. A platform of champions, TSM seeks to provide maximum value through the competitive excellence of its teams and the creation of exciting, educational, and entertaining content that deliver the ultimate esports and gaming fan experience. For more:

About GMC

With a strong foundation of manufacturing trucks since 1902 and now selling in a dozen countries across the world, GMC offers purpose-built vehicles designed and engineered to the highest standard. From the all-new compact SUV Terrain to the Sierra HD, our trucks and crossovers deliver GMC’s signature combination of intuitive technologies and premium execution, with the popular Denali representing the pinnacle of GMC design, performance and amenities. Details on all GMC models are available at, on Twitter at @GMC or at


For TSM 

Gillian Sheldon 

[email protected] 


Nicole Schmitz 

[email protected]